這些放到全網都很炸裂的設計,，你行你上！
來源：法國里昂商學院時間：2023-03-27
Coucou les amis! 最近發(fā)現(xiàn)各大新媒體平臺上一直流傳著一個熱度不減的熱門話題#奇葩奢侈品#,。
究竟是“貧窮限制了我們的想象”,，還是奢侈品品牌越來越勇于突破自我界限,？Chanel的呼啦圈包,、LV匹薩盒和漢堡盒、Gucci的泡面,、YSL的輪滑高跟鞋這些出其不意的奇葩單品,，究竟是會讓你懷疑人生還是感到新奇興奮？
Chanel呼啦圈包&購物鐵籃包
高情商：兩款別出心裁的藝術品級別包包,，融入Chanel經典小羊皮,、皮穿鏈、菱格紋,。低調的日常中暗藏奢華,、優(yōu)雅與前衛(wèi)。
低情商：買包就送呼啦圈,，月瘦十斤不是夢,，還能當晾衣架，非常實用,！再看看這款時尚貴婦購物鐵籃,，讓你時刻有種身在超市菜市場的感覺！
Gucci果凍鞋 & Chanel水晶涼鞋
高情商：以童話故事灰姑娘的水晶鞋為原型,，滿足每個女性的“公主夢”,。復古與時尚的奇妙碰撞，俏皮優(yōu)雅中帶著無限的性感,。
低情商：5元一雙10元三雙,！走過路過千萬不要錯過！穿上這雙和奶奶同款果凍鞋,，做地攤上最靚的仔,。這拖鞋也像極了你媽用來打你的那雙，管他開膠還是卡了小石子,，穿去澡堂倍兒有面,。
YSL滑輪高跟鞋
高情商：高跟鞋的優(yōu)雅精致與滑輪鞋的復古酷炫，大膽且具有革命性的碰撞,，足以轟動整個時尚界。設計極盡奢華,，珍珠,、蛇皮、水晶等加以點綴,，滑出一種新的魅力,。
低情商：恨天高+滑輪，這是想要我小命的節(jié)奏？穿上即開啟四仰八叉限定版出街新姿勢,。建議搭配購買頭盔,、護膝，哦對,，還有保險,。
LV披薩盒&漢堡盒
高情商：黑膠碟片收納箱以音樂與旅行文化為設計靈感，盒面的細節(jié)呼應著LV的復古旅行箱,。另一款作品外觀采用明亮鮮艷的花卉圖案設計,，不論是放在餐桌或客廳都會讓人眼睛為之一亮，結合生活與藝術的精致單品,。
低情商：忙了一天我都快餓暈了,，我就說嘛，這兩個單品怎么看都像是匹薩盒和漢堡盒,。一旦接受了這個設定就再也回不來啦,，救命。
LV編織包&Balenciaga垃圾袋包
高情商：有種北歐居民在暴風雪中扔垃圾隨性帥氣的既視感,。容量經過精心設計,，材質更是采用高級的小牛皮，真皮天然質感賦予包包柔軟充滿彈性的觸感,。
低情商：誒,，好熟悉？春運的綠皮火車上我還見過來著...深更半夜下樓倒個垃圾也要花1小時去畫出精致的妝容,，袋子一拎,，誰也不愛，名模變乞丐,。
FENDI 雨傘帽
高情商：雨衣與雨傘的結合,，獨一無二的設計，極具收藏價值,?；y風格低調奢華，大雨中遮蓋住頭部,，防止雨水損壞精致的妝容,，平日里不使用可以如一般雨傘般作折疊收納。
低情商：雨天也能保持優(yōu)雅,，雙手插兜瀟灑大步走,，早上做的發(fā)型到第二天凌晨也能堅挺如初。在擁擠的人群中增添了一份疏離感,，因為不會有人敢靠近,，畢竟轉個頭刮蹭的殺傷力不小,。
Gucci泡面 & BV拉面
高情商：兩大品牌此次的設計是現(xiàn)實主義風，設計師在深思當今人類與食物之間的關系,，糧食浪費問題嚴峻,，設計師另辟蹊徑，選取了日常較低價的泡面和拉面作為載體,，當便宜的泡面都身價不菲時,，人們將會如何？這是時尚與哲學的結合,。
低情商：小助理,，中午幫我泡碗Gucci的面，記得只能用SKII神仙水泡,，其他水都配不上,。晚上我要去參加晚宴，記得幫我配一套BV的泡面鞋和拉面包,。
Hermès 蒼蠅拍
高情商：通過天馬行空的創(chuàng)意進行重組,，設計出駿馬和萌兔形狀的蒼蠅拍，作為個性家居擺件,，它的線條流暢圓潤,，極具舒適感。
低情商：蒼蠅拍可實用了,！白天可以打孩子和貓咪,，晚上用來打老公！（澄清：這句不是小編說的,，小編才沒有那么豐富多彩的生活呢圖片）
Balenciaga 鑰匙串首飾
高情商：時尚圈的創(chuàng)意從來都不會熄火,。鑰匙寓意著開鎖，唯有奢侈懂女人,，以奢侈時尚單品的形式去展現(xiàn)鑰匙,，打動女人的心，鑰匙翻開女人的心扉,。
低情商：包租婆,！沒水啦！知道你有一棟樓了,，也沒必要這么炫吧,！你這鑰匙扣還不如我1688批發(fā)的兩塊錢一個的呢！那鑰匙圈數(shù)量比你這個多,，顏色還比你這個好看,！你還真是潮得風濕！
怎么樣,，是不是還挺上頭,？你看到這些單品時是什么reaction？覺得丑,、奇葩,、獨特還是已經超越了審美的范疇？其實審美本身就應該是一個主觀,、流動的概念,，不應該被定義或者框定，我們反倒應該致力于打破大眾對傳統(tǒng)審美的思維定式,。
想來拯救奢侈品行業(yè)的審美嗎,？或者說想來挑戰(zhàn)和拓寬奢侈品行業(yè)的邊界和可能性嗎？想了解時尚,、設計,、藝術、大眾審美以及奢侈品行業(yè)之間的關系以及底層邏輯是什么,？法國里昂商學院有本修煉秘籍—【MSc in Luxury & Marketing Management】拯救奢侈品界的偉大使命就交給你們啦,！
校友分享
Cyrine Bahri
2019 graduate of MSc in Luxury Management & Marketing
Retail Systems & Operations Manager at SWAROVSKI
最初是什么讓你開啟了法國里昂商學院的旅程？
Tell us about the journey that brought you to emlyon in the first place,？
“我在家鄉(xiāng)突尼斯生活到18歲,，然后搬到美國學習。這是從戰(zhàn)略,、營銷和管理角度追求對奢侈品的興趣的開始,。那段時間后，我希望回到離家更近的歐洲,，這導致我申請了法國里昂商學院的MSc in Luxury Management and Marketing,。我真的很想保留我在美國非常喜歡的學習氛圍，所以來自頂級商學院的國際導向項目對我來說很重要,。我很快將里昂商學院確定為我的首選之一,，因為該學校在就業(yè)能力、校友網絡以及與全球其他學校的合作伙伴關系質量方面在全世界都享有盛譽,，這些都引起了我的注意,。我已經開始獲得銷售和傳播方面的經驗，但后來我在零售業(yè)找到了自己的利基市場,。學校是第一個因素,，商學院的品牌實力和聲譽在法國是一件大事,，而里昂提供了完美的匹配。
“I lived in my native Tunisia until the age of 18 and then moved to the US for studies. This was the start of pursuing an interest in luxury, from a strategic, marketing, and management perspective. After that period, I was looking to return to Europe to be closer to home, which resulted with me applying for the MSc in Luxury Management & Marketing at emlyon. I really wanted to retain the “Bachelor vibe” that I had enjoyed so much in the US, so an internationally-oriented program from a top business school was important for me in making my choice of studies. I quickly identified emlyon business school as among my top choices due to the reputation that the school had on a national and international level in terms of employability, their alumni network, and the quality of the partnerships with other schools worldwide all drew my attention. I had already started to obtain experience in sales and communications but then I found my niche in retail. I would say that the school was the first factor – the strength of the brand and reputation of a business school is a big deal in France, and emlyon provided the perfect match.”
你的申請流程是怎么樣的,？
What was your application process like?
“在下載奢侈品管理與營銷碩士手冊的兩天內,，招生老師聯(lián)系了我。他們具備一個真正個性化的方法,，系統(tǒng)性瀏覽我的個人資料和了解我的需求,，以確保該項目是適合我的選擇，反之亦然,。我從學生大使和校友那里得到了很多建議和啟發(fā),。從一開始就有完整豐富的個性化指導，這也堅定了我申請的決心,。我還被邀請參加在巴黎組織的開放日,，這使我能夠了解時尚摩登的巴黎校園，并且見到了項目負責人,，他也向我詳細解釋了課程的內容,。
“Within two days of downloading the MSc in Luxury Management & Marketing brochure, I was contacted by the admissions staff, who had a genuinely personalized approach. They wanted to check my needs and go through my profile to ensure that the program was the right choice for me and vice versa. I got insight from student ambassadors and alumni of the program. There was real guidance from the outset, which strengthened my resolve to apply. I was also invited to the Open House organized in Paris which allowed me to discover the modern Parisian campus and meet the Dean of the program, who explained in detail the content of the courses.”
在學習期間有哪些亮點？
What were some personal highlights during your studies?
“課程內容正是我想要的,，但真正打破平衡的是所有額外的元素,。理論與應用完美結合，此外,，我們還通過模擬面試獲得了有關簡歷準備和實踐的寶貴指導和培訓課程,。有些高質量的演講嘉賓會參與部分課程中，為學生付出了很多時間,。比如我們與大型奢侈品集團的供應鏈經理一直保持密切聯(lián)系,，因此不僅能夠從他們那里學到很多東西，而且還開始建立良好的企業(yè)人脈關系,。emlyon為我提供了在紐約帕森斯設計學院和華東師范大學學習的機會,，這兩所戰(zhàn)略設計行業(yè)的頂尖學校無疑對我的簡歷產生了很大的影響。
“The course content was just what I was looking for, but it was truly all the extra elements that tipped the balance. There was a perfect combination of theory and application, plus we received invaluable coaching and training sessions on CV preparation and practice through mock job interviews. There were also top-quality guest speakers that would intervene in certain courses, all of whom gave a lot of their time to us students. We were in close contact with the Supply Chain Managers of major luxury groups, and were therefore able not only to learn a lot from them but also to start establishing a good portfolio of corporate contacts. emlyon offered me the opportunity to study at Parsons School of Design in New York, and at East China Normal University, two top schools in the strategic design industry which undoubtedly had a great impact on my CV.”
你認為你在碩士期間學到的最有價值的東西是什么,？
What would you consider to be the greatest things you learned during the MSc?
我認為貫穿整個碩士項目的“邊做邊學方法”非常寶貴,。我們與企業(yè)代表一起集思廣益，他們不僅是在教育我們,，他們對學生新奇的想法也非常感興趣,，并讓學生為企業(yè)處理真實、鮮活的商業(yè)案例,。另一個優(yōu)勢是,，可以了解營銷和管理以外的奢侈品行業(yè)領域。在職業(yè)機會方面,，我收到了5個法國的實習機會,！
“I would say the ‘learning by doing’ approach that ran through the program was incredibly invaluable. We found ourselves brainstorming with corporate reps who were there not just to educate us, but because they were interested in our ideas and had us working on real, active business cases for their companies. One of the other strengths is that you learn about areas of the luxury industry beyond Marketing and Management. In terms of professional opportunities, while I was in Shanghai for the international segment of the program, I received five French internship offers!”
你發(fā)現(xiàn)自己在職業(yè)生涯中使用了該項目中所學的知識和技能,？
What aspects of the program do you find yourself using in your career?
“MSc in Luxury Management & Marketing帶領你走出舒適區(qū)的事實為我的職業(yè)生涯做好了充分的準備。例如,，我們必須學習機器人和計算機編程等領域,，這兩者都是我現(xiàn)在參與的設計過程的基礎。參加奢侈品行業(yè)以外的課程,，教會了我如何靈活地對快速變化的環(huán)境做出快速反應。事實上,，MSc in Luxury Management & Marketing不僅限于奢侈品的營銷和管理方面,，這也給了畢業(yè)后的我更多的視角和招聘潛力。企業(yè)內部實踐項目也是一個至關重要的元素,，向我們展示了如何有效地向企業(yè)“營銷自己”,。簡而言之，該項目完美地總結了創(chuàng)客先鋒的精神——讓學生走出舒適區(qū),，提供國際和專業(yè)機會,，消除對學習的任何恐懼。
“The fact that the program takes you out of your comfort zone has greatly prepared me for working life. For example, we had to study areas such as Robotics and Computer Programming, both of which are fundamental to the design process I am now involved in. Having to take classes that didn’t have a direct link to the luxury industry taught me how to be flexible and quickly react to a fast-changing environment. The fact that the program was not just limited to the marketing and management aspects of luxury also gave me more perspective and recruitment potential upon graduation. The In-Company Project was also a vital element, showing us how to pitch ourselves effectively to companies. I’ll never forget the chance to go and study in Shanghai as part of the MSc and to start learning Mandarin. In short, the program perfectly summed up the early makers mentality – getting students out of their comfort zone, providing international and professional opportunities, and taking away any fear of learning.”
