人工智能產(chǎn)品層出不窮，消費(fèi)者如何選擇,？| Upcoming Webinar
2020-05-20
線上直播

在人工智能大熱的年代,，各類相關(guān)產(chǎn)品更是讓人眼花繚亂。智能家居,、無人機(jī),、語音圖像識別，無人駕駛……層出不窮的人工智能產(chǎn)品究竟只是打造概念,，還是生活必備,？如何選擇適合自己又真正實(shí)用的產(chǎn)品？法國里昂商學(xué)院特別邀請卡斯商學(xué)院市場學(xué)Caroline Weirtz教授為我們一探究竟,。

In an age permeated with AI, intelligent products are dazzling in arrays: smart home, UAV, voice and image recognition…… are they just a concept or a necessity? How can we choose something that both suits me and is really useful? Follow emlyon business school AIM Research Center and Caroline Weirtz, Professor of Marketing at Cass Business School, to know more.

Professor Caroline Weirtz will give an overview of the different theoretical approaches that have been taken and could be taken to study AI from a consumer research perspective.

Speaker: Professor Caroline Weirtz
Professor of Marketing
Associate Dean for Entrepreneurship at Cass Business School

Topic: EXAMINING CONSUMER RESPONSES TO AI ENABLED PRODUCTS

Date: Wednesday, May 20, 2020 - 12:00 - 1:00 pm

Language: English

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About AIM Research Center

The AIM Research Center on Artificial Intelligence in Value Creation aims to investigate how AI and related emerging technologies affect value creation in human interactions and consumer behavior, and the new way companies create and capture value doing business and shaping business ecosystems.

WHAT WE DO

The Research Center on Artificial Intelligence in Value Creation aims to develop research and open space of debate on how Artificial Intelligence creates new value layers affecting user behavior, information sharing, experiential engagement, marketing practices and brand equity. Goal of the Research Center is also to explore how artificial intelligence enabled networked platforms— as Uber, Airbnb, and eBay but also in the industrial marketing —are changing the way companies do business, develop new business models and shape new business ecosystems.

About Caroline WIERTZ

Caroline WIERTZ is a Professor of Marketing and Associate Dean for Entrepreneurship at Cass Business School.

Caroline’s main research interests lie in the areas of consumer research and new media marketing. She has published in leading academic journals, such as the Journal of Consumer Research, Marketing Science, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing and the Journal of Interactive Marketing, among others. Her articles have been nominated for and won a number of best paper awards.

Caroline is a member of the Editorial Review Board of the International Journal for Research in Marketing, the Journal of Interactive Marketing and the Journal of Business Research and regularly reviews for other journals. Caroline teaches Critical Thinking on the BSc in Business Management and Marketing on the MSc in Marketing Strategy & Innovation and the Executive MBA.